Tag Archives | Distribution Channel

Factors Affecting Choice of Distribution Channel

There are a large number of factors which affect the choice of a suitable channel of distribution. There are various factors that put limitations on the ideal choice, hence every producer has to select a channel that is less than ideal. Ideally every company wants to select the lowest cost channel, but the lowest cost channel is not necessarily be [...]

By |2019-11-20T11:11:00+00:00November 20, 2019|Distribution Channel|Comments Off on Factors Affecting Choice of Distribution Channel

Distribution Channel

Distribution is all about getting your product/service to the right people at the right time with special consideration for profit and effectiveness. Successful marketing does not end when a business has developed a product/service and has found its appropriate target audience with a view to selling it at the ‘right price’. A distribution channel (also known as a marketing channel) [...]

By |2019-11-11T08:56:29+00:00November 11, 2019|Distribution Channel|Comments Off on Distribution Channel
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