There are many choices available to the advertiser for the media. Effectively mixing these media is an important part of designing quality advertising. To do so the advantages and disadvantages of each individual medium should be understood so that the advertising campaign features successful combinations. Some of the types of advertising media are:- 1. Mass Media 2. Print Media [...]
An advertising agency is a company that helps advertisers create advertisements and place them with appropriate media. An agency is purely a service business, manufacturing nothing. Its "products" are ideas for what will make good advertising, its assets are creativity and expertise. Advertising agencies have specialized in the service of creating and preparing advertising. The term agency implies both creative [...]
Advertising has been defined as “mass, paid communication, the ultimate purpose of which is to impart information, develop attitudes and induce actions beneficial to the advertiser”. Advertising is one of the promotion techniques categorically used to impact the demand for product in the market. The word 'advertise' originates from the Latin word 'advertere' which means to turn towards or to [...]
Everything you need to know about the types of advertising media. Advertising media are the means to transmit the message from the advertiser to the particular class of people. The advertisements may be classified into different categories, based on various forms of media. Media of advertising means any object or any device which is used to communicate the message, either [...]