Strategies and Policies
Koontz and O’Donnell consider this as an important planning function. ‘Strategy concerns the direction in which human and physical resources will be deployed and applied in order to maximize the chance of achieving a selected objective in the face of difficulties.
Strategy also implies action and guides decision making, but unlike a policy, it spells out directions that will be taken implied commitment of and the resources. Strategy may exist without a policy.
Policy and strategy may be con-extensive policies and strategies furnish the frame work for plans by channeling decisions and often predicating them.
The more strategies and policies are clearly understood, the more consistent and effective will be the framework of enterprise plans’.