6 main Causes for Grapevine as mentioned by Keith Davis
According to Keith Davis “the grapevine is more a product of the situation than it is of the person. This means that given the proper situation and motivation, any of us tends to become active on the grapevine”. Accordingly to him the causes for grapevine are:
1. One cause is that any group tends to be more active on the grapevine during periods of excitement and insecurity.
2. People also are active on the grapevine when their friends and work associates are involved.
3. People also are most active on the grapevine when they have news, as distinguished, from stale information. The greatest spread of information happens immediately after it is known so it is important to get out the right story in the beginning.
4. The grapevine exists largely by word of mouth and by observation; so procedures that regularly being people into contact will encourage them to be active on the grapevine.
5. Some jobs give employees more opportunity to communicate than others, and some jobs provide employees with more news that might be worth communicating. The result is that certain employees are more active on the grapevine, not because of personality but because of their jobs in the organisation. Their jobs give them a strong basis for being key people on the grapevine network.
6. Although type of job is an important grapevine influence, some employees are more active for personality reasons. Perhaps they like to talk about people have a strong interest in what is happening in their organisation or have special communication abilities. However, there does not appear to be any sex difference in grapevine activity. Both women and men are equally active on the grapevine.