The media along with art and literature, must help the people in their struggle against poverty, unemployment and other social evils in contemporary India. The median today are largely acting irresponsibly and not serving the people in their struggle against poverty, unemployment and any other social evils.
In India, media was born as an organ of the people against the British rule. Media became powerful tool in the hands of the people. During that time only print media was present. But in the present centaury their arose many other types of media.
Today in India there is a total disconnect between the media and the mass reality. The mass reality in India, which has over 70 per cent of the people living in rural areas. The livelihood of these people is destroyed because of worst agrarian crisis. As a result many farmers committed suicide and millions of them migrated to the cities or towns in search of employment.
The average rural family consumes less than what it was consuming earlier. Indebtedness has doubled over the past decades. Cultivation cost has increased and farming income has collapsed.
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Today, media instead of helping the mass to come out of their problems it is giving values to other programmes. Take the example of cricket, it has become some much important to the media. TV channels are showing cricket day in and day out. One Roman emperors used to say: If you cannot give the people brad, give them circuses. This is now the condition in India.
Media instead of helping people in their struggle against poverty, unemployment and other social evils and to make India a modern, industrial and powerful state it is creating illusion of reality.