Consumer Associations or consumer councils have been organised to protect the rights of consumers. A nucleus organisation called National Consumer Service (NCS) was formed in 1963 in India.
Several consumer associations and councils have been formed in metropolitan cities. In 1966 a Consumer Guidance Society was formed in Mumbai. A National Consumer council of India was formed in Delhi in 1968. The main functions of a consumer association or council are as follows:
(i) To collect and publish market information for education of consumers.
(ii) To organise protests against the malpractices of businessmen.
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(iii) To press for legislation for protecting consumers.
(iv) To make consumers aware of their rights.