Sales personality is a matter of certain requisite qualities or traits. Successful salesmen are not ‘born’, they are ‘made’. If a young man is aspiring to be a successful salesman, he can, provided he develops his personality by acquiring and mastering these qualities and traits.

The physical or visible personality of a salesman and demonstrated by the physical qualities like sound health, poise posture, alluring appearance and pleasant voice. These physical qualities are outlined as under.

1. Sound health

Sound health is significant not only because the selling job is subject to heavy stresses and strains, but because it is the very fulcrum of other mental physical qualities and their growth. A travelling salesman, by very nature requires heavy input of stamina and large doses of vitality that give him much desired endurance.

2. Posing posture

Posture stands for the position in which one holds his body when he stands sits or moves about. A correct posture is the basis for the proper functioning of all the limbs of one’s body. Good posture is something that gives an impression that he is successful vendor and he is endowed with full confidence in him and his job. His breathing and voice are deeply influenced by posture. Posture being a physical manner of successful salesman indicates his vigor and power. His walk is business like with head erect on shoulder back connoting authority and purpose.

3. Alluring Appearance

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In selling contacts, the ‘first impression’ is of vital importance as it is rightly said “first impression is the last impression.” Outward appearance is the base for the customers to size up the prospect. A good, neat and alluring appearance is a must to succeed, particularly in sales career. The appearance of a salesman is made upon of cleanliness, grooming and his clothes. Cleanliness is something that guarantees good health. Grooming implies the care for the face, hair and hands. Salesman is not a fashion model. His dress must not be too gaudy and expensive, like bridegroom not like a clown or a dundy.

4. Pleasant voice

Voice is the index of one’s own feelings, than the facial expression. The human voice is an instrument a musical instrument capable of infinite variations to gain diverse and desired effects. It is the tone of his voice that has more weight age than the words he uses. He is a snake charmer and his voice is the charming instrument. His voice must be clear, distinct and pleasantly tuned modulates of fire shades of meaning. In India salesman should know English, Hindi, Gujurati, Marathi, Kannada, Bengali, Tamil, Telgu, Malayam, Oriya and other dialects if possible.