Individual customer is a shopper who prefers to v his requirements all alone. He enters the outlet single handed. That is, his purchase decision is influenced by his own variables and value system. Others do not affect any or line of thinking. He is the supreme judge so so far as making final decision to buy without any kind of interference of any one.
As an individual, the person, may be make or female, may be belonging to any age group, any character group, coming from any area and may have his or her own purposes behind such purchase. His motives be rational or emotional and product or patronage based. The actual dealing depends on what type of classification is adopted. After pinning down to a particular class or type, the salesman should apply his professional tools and tactics to succeed.