Whether a lead is a ‘prospect’ or ‘suspect’, can be determined by asking seven questions. In case answer is positive for each then a lead is a PROSPECT, otherwise a SUSPECT. These qualifying questions are:
i. Does he need my product or service?
ii. Does he perceive a need or a problem that may be satisfied by my product or service?
iii. Does he have sincere desire to fulfill his need or solve his need or solve his problem?
ADVERTISEMENTS:
iv. Can my product or service convert his desire into a belief?
v. Does he have financial resources to pay for?
vi. Does he have the authority to buy?
vii. Does his purchasing or purchase is large enough to be profitable?