World Wildlife Fund which was established in the year 1961, with its headquarters at Glands, Switzerland is one of the largest and most important conservation organizations in the world.

The WWF, a Giant Panda over the letters WWF is perhaps the most widely recognized symbol of conservation in the world. By 1993, WWF had developed affiliations with over 28 organizations spread over five continents of the world and had invested more than 330 million dollars in over 10,000 different projects in 130 different countries since its creation in 1961.

WWF International provides assistance to scientific research on wildlife and supports every day, on the spot conservation programmes and initiatives on four continents – Europe, Asia, Africa and Latin America, similar efforts are sponsored in U.S., Canada and Australia by national WWF Organization in these countries. After the Silver Jubilee celebrations in 1986, the World wide Fund was renamed World Wide Fund of Nature.

In Asia WWF’s efforts are especially intensive in countries like Indonesia, Bhutan, Philippines, Thailand, and Nepal. The Trade Record Analysis of Flora and Fauna in Commerce (TRAFFIC) which is a large and influential section of WWF monitoring trade in wildlife and wildlife products has been very successful in halting the transactions in bear parts, skins and hides of endangered animals and rhino horns.

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TRAFFIC operates 15 offices all over the world and has been responsible for shutting down smuggling operations involving parrots, spotted cats, sea turtles and tropical timber in Latin America. The fund has also been associated with preservation of Coral reef ecosystems of the world.