Treatment is a creative task that has to be ‘tailor-made’ for each instance of communication

Messages need to be treated so that they can be sent over channels to reach the audience effectively. Treatment is a way of handling message in such a manner that it reaches to the audience.

This means designing the networks or techniques of presenting messages. Treatment makes the message clear, understandable and realistic to the audience. Treating the message effectively requires skill in creating and using refined techniques of message presentation.

The communicator has to make many decisions, such as, whether he will make logical or emotional appeal in presentation of message or he will draw conclusions or leave conclusions to the audience and so on. For example, he may treat the message in a talk form or drama form or a story form.

Treatment is a creative task that has to be ‘tailor-made’ for each instance of communication. The skill in treatment of message develops with experience and creative thinking. Planning also helps.

An understanding of teaching and learning process, knowledge of the subject matter, and skill in the use of channels are also helpful in giving effective treatments to the messages. Any treatment should make the idea of the message specific and concrete.