'Oggy and the Cockroaches' Becoming the Most Loved Show in India

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pratik_nayekWe all loved the time when Tom and Jerry  aired as one of the most prominent cartoons during our childhood times, but with the end of Tom and Jerry series only few cartoons we able to reach these standards amongst them is a new television series which has made a significant place in the minds of new youngsters, with the changing entertainment pattern new additional way of presenting to the viewers has made ‘Oggy and the Cockroaches’ one of the most loved cartoons among the youngsters much like its "ancestor" Tom and Jerry, ‘Oggy and the Cockroaches’ too features the same concept where a Blue cat (known better as Oggy) is troubled by three cockroaches(Joey, Dee Dee and Marky) who make constant harassment to the cats during their day to day activities. This cartoon is a French cartoon from the 90's and it's about how three cockroaches trouble two cats at their best.

In India, Oggy et les Cafards used to air under its English name ‘Oggy and the Cockroaches’ on Nickelodeon India since 2009 with voice-actors voicing the characters in voices of famous Indian film stars in Hindi. The entire series was re-dubbed with different voices for Cartoon Network. As of 16th July 2012, this newly dubbed version of the show has begun airing on Cartoon Network India. The change of channel has also resulted in the change of voice actors for the programme but actors like Paresh Rawal, Shahrukh Khan, Sunny Deol, Sunil Shetty still remain the same.

Oggy the blue cat in the cartoon is mostly near the TV watching his shows or rest of the time planning strange stuffs sometimes acting somewhat female (or in some cases, dressing like a maid, gardening), or male (in one episode the roaches steal his laundry bag and keep dropping a track of clothes). Oggy's cousin Jack, a green and muscular figured cat, wants to find new plans to kill the Cockroaches.

In the cartoon one also features regularly which is their neighbour, Bob the big bulldog who is always fed up about all accidents which the cats and the cockroaches indulge in regularly.

In India recently the cartoon was made to enter new formats to feature them in new environments and situations where the marketing strategy which recently involved a multiplatform approach including on-air and online where Monica Tata, General Manager, Entertainment Networks, South Asia, Turner International India, explained the on-air promotion, “To fuel tune-ins and increase the on-air excitement, Cartoon Network has launched a contest called ‘Oggy di New House Party!’. The SMS-based responses would win exciting Oggy and the Cockroaches merchandise, with the bumper prize being a gift voucher worth Rs. 50, 000 for a fabulous home makeover. “The contest is on its peak with all great responses by the audience. She added “By zapping almost 550 schools, we are engaging over five lakh children through games, activities, merchandise based on Oggy and the Cockroaches,” said Tata, adding, “We are currently in discussions with regard to licensing Oggy and the Cockroaches merchandise in India.” This cartoon is reviewed to provide best audience experiences in the near future with its increasing demand amongst youngsters. Hope it remains the same with better viewing experiences.


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