Television has the intimacy of radio and the believability of personal participation. It has intimate approach due to which it becomes more appealing and attracts the attention and interest of the people.
As it combines all die elements, namely, sight, sound and motion it becomes possible to show variety of indoor and outdoor situations, scenes and places effectively.
Thus, it is very effective in stimulating and inspiring new insights, discoveries and inventions.
Television breaks the barrier of illiteracy, as due to its combination of sight, sound and motion, understanding of the message becomes easier, whereas, with the print media like newspapers and magazines, readers have to put a lot of efforts on reading and understanding the message which may not be possible for illiterates.
It provides entertainment, informs, educates and persuades and thus performs all functions of mass media.
It makes news releases and features action oriented and colorful for greater impact. The visual experience of watching TV is more dynamic and meaningful due to the movement and sound associated with it. Thus it becomes most exciting and efficient means of mass communication.
Television can bring the live programmes right into the living room of the audiences. This provides the vicarious experience of participating in the event.