How to write Letter Introducing a New Product?



Begin with an introduction about the New Product:

1. May we take this opportunity to introduce to you our new can-opener/motor-cycle/filter which we have launched in the market?

2. This is to inform you of our new revolutionary concept in safety locks that we have recently marketed.

3. It is the result of painstaking research and exhaustive laboratory tests.

4. It is a major breakthrough that our engineers have achieved in automobile technology.

5. We are sure that the great utility and superb finish of the new product will convince you of its ready salability.

6. Today, it is the best motor-cycle in the market in this price range.

Now build up confidence:

7. We have taken the liberty of sending you a sample of the product for your comments and reactions.

8. We have sent you a sample of this product and would welcome your putting it to test.

9. We will soon be dispatching its sample and hope you will approve of its quality.

10. We have confidence that your inspection and testing of the product would prove to you the high quality of this product. And for this purpose you are welcome to our works anytime between 10.00 a.m. to 12.00 noon.

Discuss price range and business terms:

11. The enclosed folder is indicative of its competitive price.

12. We are giving 20% discount on orders of Rs. 50,000 and above.

13. We can offer special terms even for your trial orders provided the orders reach us before the end of this month.

14. We can allow regular trade discount on a trial order if it is large enough.

15. We nope that soon we will nave a positive response from you.

16. So kindly send us a word by return mail.

17. When you call please ask for me.

18. As you wanted something of this kind we hope you will soon place an order with us.

19. We request you to place a trial order with us so that we can prove our efficiency.